If you lead a school or run a business in the education sector…
You need a copywriter with more than just powerful words. You need someone who knows the industry.
My years as a classroom teacher mean I know the education industry inside out.
And if there’s anything I’ve learned in teaching it’s that relationships + results = success.
That’s what you’ll get with me – someone who cares and someone who will deliver.
In short, Copy Beyond Words.
What I can do…
Take a look below at the marketing campaigns I have created.
Teacher Writers have a simple mission – to get teachers published. And they do a beautiful job of it.
Andy – the owner of Teacher Writers – wanted to improve the visibility of the business to attract more authors and build brand recognition.
To achieve this, I created a social media marketing strategy aimed at:
- Demonstrating his expertise in publishing and the education industry
- Making the company’s social media image more consistent
- Attracting new authors
The impact on these posts was instant: the compelling visuals and engaging copy resulted in engagement climbing by almost 1,000% in the first week. Not only did the posts help introduce Teacher Writers to the world – the world listened.
Learning by Questions (LBQ) is a wonderful programme for teachers designed to solidify their students’ skills while saving them the time required to plan extensive lessons. Their question sets drastically improve academic output and reduce teacher’s workload.
I wrote a blog post advertising LBQ. From the content in the blog, I expanded its reach with an email marketing campaign, a series of social media posts, a podcast advert and a teacher training presentation to add value to LBQ’s services.
Note: while the blog post was delivered to LBQ, the rest of these products are spec ads.
Email marketing
These emails were written to highlight the benefits of their programme to teachers. Company branding used consistently.
- Minimal text for quick reads
- Focus on benefits over features
- Clear call to action to inspire action
Social media posts
A series of social media carousel posts designed to market LBQ’s amazing question sets to potential new clients.
- Versatile layout for multiple formats
- Focus on benefits over features
- Clear call to action to inspire action
Podcast advert script
This podcast advert is designed to appeal to teachers – LBQ can save them time and help them get results for their students.
- 30-seconds – impactful advert size
- Focus on benefits
- Compelling offer and clear CTA
Yorkshire Education is a Yorkshire-based recruitment company who specialise in local and supply-teaching roles. Their business owner is from Yorkshire and their staff all have experience in teaching, positioning them as experts in local education recruitment.
I created two brochures for Yorkshire Education – a company brochure (targeted towards potential clients) and a job brochure (targeted towards potential candidates).
I also created a short series of emails advertising Yorkshire Education’s services, utilising elements of the copy from the brochures.
Note – these brochures and emails are spec ads.
Job brochure
These emails were written to highlight the benefits of their programme to teachers. Company branding used consistently.
- Minimal text for quick reads
- Focus on benefits over features
- Clear call to action
Company brochure
A series of social media carousel posts designed to market LBQ’s amazing question sets to potential new clients.
- Versatile layout for multiple formats
- Focus on benefits over features
- Clear call to action
Email marketing
These emails were designed to target a mixture of potential clients and candidates, depending on the email.
- Social proof to build credibility
- Focus on benefits over features
- Clear call to action – links to website
Newsletter Writing
How to be a Teacher – Weekly Newsletter
For the past 18 months, I have been writing about my teaching experiences in my weekly newsletter, How to be a Teacher, building a following of more than 800 subscribers across Substack and Linkedin, attaining thousands of article views every month.
The result? How to be a Teacher now ranks #1 on Google for the search term ‘teacher substack’, beating the countless other educators writing on the platform.
(Try if it you don’t believe me. Just come back here when you’re done.)
Why not hire me to start a newsletter of your own? Click here to get going!
What next?
Finding out how I can help you couldn’t be simpler.
It starts with a hello…
Get in touch to book a call with me and find out what I do. No obligation, just a chat about you, your school/business and how it’s all going.
Tailored to your needs
If there’s anything I can do to help, I’ll build you a bespoke service that caters to one thing – solving your biggest headache and helping you achieve your goals.
Results-oriented service
The best bit? If you like the sound of my ideas, you only pay a small deposit to get me started and pay the rest once we see results. No results, no further payment. And that’s a promise.
Clients
Now, it’s your turn…
I can help you publicise your school or business with a bespoke advertising campaign. Get in touch and ask me what you’re looking or – and we’ll go from there.
Testimonials
Heather Abella
Learning By Questions
“I like how you have taken one LbQ matrix and broken it down to reveal all the information it’s giving you, without hours spent marking. I also love your writing style, very chatty and friendly, which meshes well with our own.”
Joe Rennison
Got-it! learning
“The script looks great. It is the perfect amount of words, creating the right amount of balance between talking about the product and leaving curiosity for listeners to explore it. The design of the page was really nice touch.”
Adrian Neibauer
Reader of How to be a teacher
“An incredible story! Thank you for sharing and warming my heart”
Get in touch
Got questions or ready to start a project? I’m all ears!
Call or email me today to discuss your ideas, schedule a consultation, or simply say hello. I can’t wait to hear from you!
01522 275127
